BizAcuity

APRIL 1, 2023

So much that AI is being introduced in different forms at different stages of the marketing funnel. There is AI generated content for scaling content generation and SEO ranking as well as advanced AI-powered marketing analytics to target and retain customers.

Marketing 52

Marketing Machine Learning Strategy Data-driven 52

Alation

JUNE 6, 2022

This important role of data governance in making the most of the Snowflake data cloud is why Alation is the 2021 Data Governance Partner of the Year ! For this reason, Anthony’s summary advice for anyone using Snowflake was that “moving to the data cloud requires a strong data governance foundation.”. This includes Snowflake itself!

Data Governance 59

Data Governance Marketing Analytics Insurance Sales 59

CIO Business Intelligence

DECEMBER 30, 2022

So when James Whitebread joined in June 2021, he could’ve been forgiven for wondering what kind of future lay ahead. Whitebread says that Vimeo’s VOD service offered support across multiple platforms, but with limited customisations and fewer controls over marketing, analytics and customer features.

Broadcasting 67

Broadcasting Digital Transformation Technology Marketing 67

CIO Business Intelligence

APRIL 19, 2022

million in 2021. That’s the route that I think CIOs need to take,” says Will Markow, vice president of applied research for talent at EMSI Burning Glass, a labor market analytics firm. million in 2020 to 51.1 And you should think about your freelance/contractor strategy as part of a holistic talent strategy.

IT 97

IT Cost-Benefit Strategy Consulting 97

Sisense

JUNE 22, 2021

The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI. According to a survey by eMarketer, cross-device attribution (42%) and accurate measurement (36%) are some of the biggest challenges for digital media professionals in 2021. But reality shows us that we have moving targets.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Cloudera

AUGUST 27, 2021

The organization was locked into a legacy data warehouse with high operational costs and inability to perform exploratory analytics. The introduction of the Cloudera data platform made advanced customer analytics possible. It has also integrated a customer experience (CX) rating into campaign operations along with marketing analytics.

Digital Transformation 85

Digital Transformation B2B Cost-Benefit Big Data 85

Sisense

JUNE 15, 2021

Marketing can be one of the most data-driven departments in a company, regardless of industry. That being said, not every marketing org is making the best use of the data at its disposal. In an IDC survey (also commissioned by Sisense), 61% of BI users said they were looking for ways to incorporate analytics into workflows.

Analytics 52

Analytics Data-driven Key Performance Indicator Marketing 52

Andrew White

JANUARY 11, 2021

It was titled, The Gartner 2021 Leadership Vision for Data & Analytics Leaders. This was for the Chief Data Officer, or head of data and analytics. It is meant to be a desk-reference for that role for 2021. The fill report is here: Leadership Vision for 2021: Data and Analytics. Governance.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52