Smart Data Collective

APRIL 2, 2021

Big data has been a gamechanger in the ecommerce sector in recent years. One of the biggest benefits of using big data to create a successful ecommerce channel is that it helps show which products are performing the best. There are a lot of ways to use big data for an ecommerce business model.

Big Data 79

Big Data Marketing Sales Data mining 79

Smart Data Collective

SEPTEMBER 17, 2023

Big data technology has disrupted the marketing profession in countless ways. Therefore, it should be no surprise that the marketing analytics market size is projected to double from $3.2 billion in 2021 to $6.4 We have talked extensively about the benefits of data analytics in SEO.

Data mining 107

Data mining Cost-Benefit Marketing Big Data 107

Smart Data Collective

NOVEMBER 12, 2021

According to the 2021 CMO Spend Survey by Gartner, budget allocation for marketing analytics failed to make the top 3 in priority falling behind digital commerce, marketing operations and brand strategy.

Marketing 132

Marketing Advertising Data-driven Strategy 132

Smart Data Collective

OCTOBER 5, 2021

The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. One of the most important benefits of analytics in marketing is with PPC marketing. More companies are using analytics to expand the reach of their PPC campaigns and improve their ROI.

Analytics 120

Analytics Marketing ROI Testing 120

Andrew White

JANUARY 11, 2021

It was titled, The Gartner 2021 Leadership Vision for Data & Analytics Leaders. This was for the Chief Data Officer, or head of data and analytics. It is meant to be a desk-reference for that role for 2021. The fill report is here: Leadership Vision for 2021: Data and Analytics.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Smart Data Collective

MARCH 28, 2022

Modern businesses that neglect to invest in big data are at a tremendous disadvantage in an evolving global economy. Smart companies realize that data mining serves many important purposes that cannot be overlooked. Another easy option would be using cold-calling or telephone surveys to obtain data.

Data mining 99

Data mining Customer Analytics Marketing Advertising 99

Cloudera

AUGUST 27, 2021

With more than 25TB of data ingested from over 200 different sources, Telkomsel recognized that to best serve its customers it had to get to grips with its data. . Its initial step in the pursuit of a digital-first strategy saw it turn to Cloudera for a more agile and cost-effective data storage infrastructure.

B2B 84

B2B Digital Transformation Cost-Benefit Big Data 84