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A Year After: Has Blockchain Changed Advertising by 2022?

Smart Data Collective

Now that we’ve marched into 2022 it’s time to recollect those talks, inspect the current market and finally understand if blockchain really brings some changes into ad tech and martech scene. The landscape of blockchain-driven solutions: from 2018 to 2022. With this, blockchain is featured among the top martech trends in 2022.

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IT spending projected to grow despite economic headwinds

CIO Business Intelligence

Plummeting sales of printers and PCs and a growing inflation crisis aside, IT spending will remain strong through 2022, rising 3% year-over-year to a total of $4.5 The current levels of volatility seen in both inflation and currency exchange rates is not expected to deter CIOs’ investment plans for 2022.”.

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Salesforce to hire 3,300 staffers as it eyes generative AI opportunity

CIO Business Intelligence

Salesforce is looking at a large recruitment drive as it plans to invest in new areas such as generative AI and push some of its popular products, such as the Data Cloud, CEO Marc Benioff, and chief operating officer Brian Millham told Bloomberg in an interview. Hiring, Technology Industry

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The top 7 FP&A trends for 2023

Jedox

In times of uncertainty and change, technology can drive our ability to adapt quickly. Integrated business planning (IBP) is the next generation of decisive planning, with technology-driven cross-functional collaboration at its core. Integrated business planning creates more meaningful collaboration. Technology is a talent magnet.

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Real-time transaction data analysis with IBM Event Automation

IBM Big Data Hub

1] The need to improve real-time decision-making is contributing to a growing demand for event-driven solutions and their ability to help businesses achieve continuous intelligence and situation awareness. An event-driven architecture focuses on the publication, capture, processing and storage of events.

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Maximizing your event-driven architecture investments: Unleashing the power of Apache Kafka with IBM Event Automation

IBM Big Data Hub

Recognizing the need to harness real-time data, businesses are increasingly turning to event-driven architecture (EDA) as a strategic approach to stay ahead of the curve. This trend grows stronger as organizations realize the benefits that come from the power of real-time data streaming. .

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IT budget shock: Global IT services firms continue to struggle

CIO Business Intelligence

The global IT services industry is at a significant crossroads, with the explosive growth of generative AI and deepening economic uncertainties reshaping its future. Although there are efforts to boost industries such as semiconductors, there is much uncertainty about when the impact may be seen.

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