AI in marketing: How to leverage this powerful new technology for your next campaign
IBM Big Data Hub
SEPTEMBER 6, 2023
A recent study by Price Waterhouse Cooper (PwC) estimates that by 2030, artificial intelligence (AI) will generate more than USD 15 trillion for the global economy and boost local economies by as much as 26%. (1) 1) But what about AI’s potential specifically in the field of marketing? What is AI marketing?
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