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AI in marketing: How to leverage this powerful new technology for your next campaign

IBM Big Data Hub

A recent study by Price Waterhouse Cooper (PwC) estimates that by 2030, artificial intelligence (AI) will generate more than USD 15 trillion for the global economy and boost local economies by as much as 26%. (1) 1) But what about AI’s potential specifically in the field of marketing?

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How to choose the best AI platform

IBM Big Data Hub

trillion to the global economy in 2030, more than the current output of China and India combined.” AI technology is quickly proving to be a critical component of business intelligence within organizations across industries. AI plays a pivotal role as a catalyst in the new era of technological advancement.