Remove 2030 Remove Business Intelligence Remove Interactive Remove ROI
article thumbnail

Ways Big Data Creates a Better Customer Experience In Fintech

Smart Data Collective

billion on financial analytics by 2030. Big Data is the collection and processing of huge volumes of different data types, which financial institutions use to gain insights into their business processes and make key company decisions. Measure the ROI from delivering a great customer experience.

Big Data 129
article thumbnail

AI in marketing: How to leverage this powerful new technology for your next campaign

IBM Big Data Hub

A recent study by Price Waterhouse Cooper (PwC) estimates that by 2030, artificial intelligence (AI) will generate more than USD 15 trillion for the global economy and boost local economies by as much as 26%. (1) 1) But what about AI’s potential specifically in the field of marketing?