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AI in marketing: How to leverage this powerful new technology for your next campaign

IBM Big Data Hub

A recent study by Price Waterhouse Cooper (PwC) estimates that by 2030, artificial intelligence (AI) will generate more than USD 15 trillion for the global economy and boost local economies by as much as 26%. (1) 1) But what about AI’s potential specifically in the field of marketing?

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Getting ready for artificial general intelligence with examples

IBM Big Data Hub

Regardless, given the wide range of predictions for AGI’s arrival, anywhere from 2030 to 2050 and beyond, it’s crucial to manage expectations and begin by using the value of current AI applications. Building an in-house team with AI, deep learning , machine learning (ML) and data science skills is a strategic move.