datapine

FEBRUARY 4, 2020

Often CMOs don’t have time to look into each detail of an advertising campaign but focus their resources into strategic goals of a company and this report shows us exactly what kind of metrics and insights are needed to be successful. 3) Online Advertising Performance. Why so much data analysis, in the end?

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

JANUARY 31, 2017

The reasons are that we all like complexity, it gives us energy :), we tend to be logical, and we often treat data output as the end when in reality the data output is just the start of the process that results in actions that deliver business impact. We throw off a lot of data as a subtle way of earning a great job performance review.

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

Occam's Razor

APRIL 13, 2015

But, I'm a big believer in optimizing data access to be at the right time as defined by your decision-making/action-taking speeds inside your company. See rule #4, and video: A Big Data Imperative: Driving Big Action ] If your company can take real-time action, then real-time data becomes right-time data.

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

Occam's Razor

JULY 15, 2014

In order to make smart decisions about the data you need four things. If only they got something that was not a data puke and had enough starting points (sounds like a dashboard, but wait!). The VPs of Marketing, Advertising, Product, Public Relations, Human Resources etc., The CXOs have very little of all three factors.

Dashboards 159

Dashboards Key Performance Indicator Snapshot Slice and Dice 159