Occam's Razor

JANUARY 31, 2017

The reasons are that we all like complexity, it gives us energy :), we tend to be logical, and we often treat data output as the end when in reality the data output is just the start of the process that results in actions that deliver business impact. We throw off a lot of data as a subtle way of earning a great job performance review.

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

datapine

FEBRUARY 4, 2020

Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. It shows how targets are performing in a monthly view, but the user can easily set this marketing dashboard to a yearly time frame.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

JULY 15, 2014

In order to make smart decisions about the data you need four things. If only they got something that was not a data puke and had enough starting points (sounds like a dashboard, but wait!). The VPs of Marketing, Advertising, Product, Public Relations, Human Resources etc., The CXOs have very little of all three factors.

Dashboards 159

Dashboards Key Performance Indicator Snapshot Slice and Dice 159