Advertising Business Intelligence KPI Marketing Analytics 
datapine
MAY 9, 2019
This concept is known as business intelligence. Business intelligence, or “BI” for short, is becoming increasingly prevalent across industries each year. But with business intelligence concepts comes a great deal of confusion, and ultimately – unnecessary industry jargon. Learn here! But more on that later.
Occam's Razor
JANUARY 4, 2022
Most important KPI? Consider that Display advertising is a tiny part of your budget. It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI. Occasionally, I might call it a KPI, but I have never anointed it as the Most Important KPI.
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