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A Complete Guide To Driving Digital Transformation In Marketing

datapine

Digital transformation is a broad term that is difficult to define precisely. Think of digital transformation as a way to future-proof a business. But, you can consider it a change in the business activities to prioritize your business’s digital presence. Steps To Driving A Successful Digital Transformation.

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Data Strategy: The Missing Link in Your Digital Transformation Plan

Smart Data Collective

On the surface, digital transformation is a simple process. This could be moving your spreadsheets to cloud software or even going so far as to move up from paper to digital. Specifically, we’re talking about how digital transformation efforts routinely fail to take advantage of the data they provide access to.

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From Cloud to Customer

CIO Business Intelligence

Marketing is becoming digitally transformed through the adoption of new cloud-based marketing applications. Different cloud platforms mean unproductive time spent cobbling together and homogenising data. Using this data collection method, the window of maximum campaign opportunity will close before a campaign is even started.

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Digital listening reveals 3 leading innovation drivers

CIO Business Intelligence

Big Data collection at scale is increasing across industries, presenting opportunities for companies to develop AI models and leverage insights from that data. Regulation: Lawmakers worldwide are considering privacy legislation and other rules that could limit the scope of data collection and AI use cases.

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Banking on customer experience and security via technology-based innovation

CIO Business Intelligence

Among the prevalent risks we uncovered are the potential for AI model bias in areas such as loan approvals and concerns about data collection practices that enable AI-powered services such as chatbots and voice assistants. Digital Transformation Knowing more about them helps us better meet banking customer needs.

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3 technology trends set to revolutionize retail

CIO Business Intelligence

By putting algorithms to work on big data collected from diverse sources, retailers can intelligently predict what customers will buy and in which order. They also send relevant emails, advertisements, and texts. Digital Transformation, IT Leadership, Retail Industry Many retailers are also following suit.

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12 most popular AI use cases in the enterprise today

CIO Business Intelligence

When Lufthansa Group’s business was disrupted by the COVID-19 pandemic, its call centers were overwhelmed with customers trying to navigate cancelled and rescheduled flights, accelerating the company’s move toward digital transformation in these areas.