Smart Data Collective

JANUARY 9, 2022

Savvy business owners recognize the importance of investing in big data technology. Companies that utilize big data strategically end up having a strong advantage against their competitors. However, despite the benefits big data provides, companies that are using it are in the minority. Assists Advertisers.

Big Data 135

Big Data Data Analytics Advertising Analytics 135

Smart Data Collective

SEPTEMBER 23, 2021

You may not have thought about creative professionals having a strong foundation in data analytics. However, the world has changed, which means that a background in big data and other types of technology is equally important. Data-driven businesses need to keep this in mind when looking for creative professionals.

Data Analytics 114

Data Analytics Analytics Cost-Benefit Big Data 114

CIO Business Intelligence

MAY 2, 2022

Can you deliver meaningful results on a data project within one or two quarters? That’s a requirement for nearly any initiative undertaken by Petco Chief Data and Analytics Officer Rakesh Srinivasan, who invests the talent and resources to achieve results quickly.

Advertising 82

Advertising Data Governance Insurance Strategy 82

TDAN

MARCH 2, 2021

It’s estimated that individuals in the US are exposed to between 4000 and 10,000 advertisements per day. Despite all that input, people generally retain only a maximum of 3 messages. If you’re a marketer, you know how challenging it is to craft the perfect message for your audience – ensuring it is both authentic and personalized.

Marketing 105

Marketing Strategy Advertising IT 105

Smart Data Collective

AUGUST 7, 2019

Big data has the power to transform any small business. One study found that 77% of small businesses don’t even have a big data strategy. If your company lacks a big data strategy, then you need to start developing one today. Using Big Data to Fix Your Biggest Problems as a Business Owner.

Data Analytics 99

Data Analytics Analytics Big Data Data Lake 99

Smart Data Collective

OCTOBER 4, 2023

Big data is more important for businesses than ever. Unfortunately, many are struggling to use data effectively. One study found that only 30% of companies have a well-articulated data strategy. Another survey showed only 13% of companies are meeting their data strategies’ goals.

Data-driven 95

Data-driven Advertising Data Collection Data Strategy 95

Occam's Razor

JUNE 25, 2012

The way data is collected online and what happens to it is a much-scrutinized issue (and rightly so). Digital data collection is also exceedingly complex, perhaps a reflection of the organic nature, and subsequent explosion, of the internet. Web Data Collection Context: Cookies and Tools.

Data Collection 130

Data Collection Advertising Metrics Reporting 130

Anmut

NOVEMBER 10, 2020

One former fossil-fuel provider has already proven that going green is possible, but that data must play a central role. The world’s most sustainable company is powered by data. Yet, one of Ørsted’s most pivotal assets is too often unsung, data. A data-driven value chain. Perhaps, they should ask Ørsted.

Forecasting 52

Forecasting Data-driven Advertising ROI 52

AWS Big Data

MARCH 26, 2024

This view is used to identify patterns and trends in customer behavior, which can inform data-driven decisions to improve business outcomes. In this post, we discuss how you can use purpose-built AWS services to create an end-to-end data strategy for C360 to unify and govern customer data that address these challenges.

Data Strategy 69

Data Strategy Strategy Data Warehouse Prescriptive Analytics 69

Smart Data Collective

DECEMBER 22, 2021

Big data technology is one of the most important forms of technology that new startups must use to gain a competitive edge. The success of your startup might depend on your ability to use big data to your full advantage. The right data strategy can help your startup become profitable. Big data can make or break a startup.

Big Data 135

Big Data Data mining Data-driven Predictive Analytics 135

O'Reilly on Data

MAY 14, 2020

Feature Development and Data Management: This phase focuses on the inputs to a machine learning product; defining the features in the data that are relevant, and building the data pipelines that fuel the machine learning engine powering the product. is that there is often a problem with data volume.

Management 363

Management Experimentation B2B Machine Learning 363

Peter James Thomas

JULY 24, 2019

Typically I go on to compare these types of problems to to challenges with data-related work [1]. Data is still – sadly – often seen as a technical, even nerdy, issue, one outside of the mainstream business. I have written before about how hard it is to do a range of activities in business and how high the failure rate is.

Management 77

Management Advertising Cost-Benefit Data-driven 77

Sisense

NOVEMBER 23, 2020

The global pandemic has driven home the fact that data is vital to the success of every organization. Sisense recently surveyed over 460 companies across Australia and New Zealand to dig into their data and analytics usage and future plans. Who is leading the way?

Analytics 98

Analytics Data-driven Marketing Reporting 98