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The customer experience evolution: Today’s data-driven, real-time discipline

IBM Big Data Hub

Across arguably every industry, business leaders view a great customer experience strategy as a key differentiator. They need to determine where they should spend their advertising dollars to reach the most persuadable prospects and create an organic inbound engine to capture them.

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3 technology trends set to revolutionize retail

CIO Business Intelligence

To offer customers a shopping experience that is accessible, seamless, and engaging, retail IT leaders must devise revenue-focused strategies that, harness cutting-edge technology to address present and future needs of the business. They also send relevant emails, advertisements, and texts. Many retailers are also following suit.

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12 most popular AI use cases in the enterprise today

CIO Business Intelligence

Rolls-Royce has also found use for AI in predictive maintenance to improve the efficiency of jet engines and reduce the amount of carbon their planes produce, while also streamlining maintenance schedules through predictive analytics. Artificial Intelligence, Chatbots, IT Strategy, Predictive Analytics

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Introduction To The Basic Business Intelligence Concepts

datapine

By gaining the ability to understand which datasets are relevant to particular goals, strategies, and initiatives in your organization, you’ll be able to identify trends or patterns that will help you make significant improvements in a number of key areas within the organization. Data dashboarding and reporting. 1) The raw data.

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The most valuable AI use cases for business

IBM Big Data Hub

Personalize customer experiences The use of AI is effective for creating personalized experiences at scale through chatbots, digital assistants and customer interfaces , delivering tailored experiences and targeted advertisements to customers and end-users. See what’s ahead AI can assist with forecasting.

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How Data Governance Supports Analytics

Alation

Modern businesses are increasingly leveraging analytics for a range of use cases. Analytics can help a business improve customer relationships, optimize advertising campaigns, develop new products, and much more. As an organization embraces digital transformation , more data is available to inform decisions.