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Data Strategy: The Missing Link in Your Digital Transformation Plan

Smart Data Collective

On the surface, digital transformation is a simple process. This could be moving your spreadsheets to cloud software or even going so far as to move up from paper to digital. Specifically, we’re talking about how digital transformation efforts routinely fail to take advantage of the data they provide access to.

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A Complete Guide To Driving Digital Transformation In Marketing

datapine

Digital transformation is a broad term that is difficult to define precisely. Think of digital transformation as a way to future-proof a business. But, you can consider it a change in the business activities to prioritize your business’s digital presence. Steps To Driving A Successful Digital Transformation.

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3 Best Ways to Use Edge Computing in the Digital Economy

CDW Research Hub

Interest in using edge computing to improve business outcomes and accelerate digital transformation has skyrocketed recently. For example, in digital-out-of-home (DOOH) advertising, data on each individual needs to be captured and processed in real time to deliver a contextual advertisement.

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The customer experience evolution: Today’s data-driven, real-time discipline

IBM Big Data Hub

Across arguably every industry, business leaders view a great customer experience strategy as a key differentiator. They need to determine where they should spend their advertising dollars to reach the most persuadable prospects and create an organic inbound engine to capture them.

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Customer experience examples that drive value

IBM Big Data Hub

As such, more organizations are increasing their dedication to CX strategy and looking towards successful customer experience examples for inspiration. First, the organization puts the customers’ interest first when devising marketing strategies. In healthcare, organizations can do this by offering itemized bills to patients.

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Banking on customer experience and security via technology-based innovation

CIO Business Intelligence

Source: “Innovation Digital Listening Research.” Conducted by Quadrant Strategies for Iron Mountain. Metaverse use cases mentioned most often include virtual banking, consulting, and training services, remote processing of claims and mortgage lending, managing gaming finances and micropayments, and advertising and brand building.

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Digital listening reveals 3 leading innovation drivers

CIO Business Intelligence

To gain perspective, Iron Mountain sponsored research by Quadrant Strategies, which used digital listening technologies to study public online conversation trends among enterprise decision-makers. Our digital listening uncovered the following opportunities and challenges related to metaverses. Digital Transformation