datapine

OCTOBER 10, 2019

A business dashboard offers at-a-glance insights based on key performance indicators (KPIs) and is an intuitive and visually pleasing way to consume data. Looking at total digital advertising spent and the revenue. Marketing CMO example. Obviously, you can’t peer into their head – just make your best guess.

Dashboards 146

Dashboards Visualization Sales Metrics 146

Occam's Razor

JUNE 4, 2012

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI).

Reporting 127

Reporting Analytics Metrics Advertising 127

Occam's Razor

MARCH 25, 2014

In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. One good way to accomplish that is to ensure you have an optimal org design , and that your Digital Marketing and Measurement Model exemplifies this balance. Context #2: Own + Rent = Great Digital Success.

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

CIO Business Intelligence

JANUARY 23, 2024

Regardless of where organizations are in their digital transformation, CIOs must provide their board of directors, executive committees, and employees definitions of successful outcomes and measurable key performance indicators (KPIs). Digital Transformation, IT Leadership, IT Strategy, ROI and Metrics

Measurement 129

Measurement Digital Transformation KPI Metrics 129

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Owning audiences, instead of just renting them.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

JANUARY 21, 2009

This is one other hidden reason: Marketers are impatient. Show your investors and potential advertisers that your property is driving the kind of "sticky" / "engaging" / "viral" / "insert buzzword here" actual visitor behavior. Standard Metrics Revisited: #5 : Conversion / ROI Attribution.

Measurement 75

Measurement Analytics Metrics Key Performance Indicator 75

Occam's Razor

MAY 2, 2017

People ask me this seemingly simple question all the time: What Key Performance Indicators should we use for our business ? That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. We have to really get good at this.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Jet Global

MAY 15, 2020

A financial Key Performance Indicator (KPI) or metric is a quantifiable measure that a company uses to gauge its financial performance over time. This key performance indicator is often used when analyzing the profitability of a potential project or investment. What is a Financial KPI?

Metrics 98

Metrics Finance Reporting KPI 98

Occam's Razor

JANUARY 30, 2012

" That will lead to: "Awesome, I know exactly which critical few Key Performance Indicators I'll be showing in our dashboard." For example I get twice the traffic for "digital marketing" from Bing than from Google. of the people who visit the Digital Marketing section of the blog do the same.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Business Intelligence And Analytics Lead To ROI. We’re living in the most competitive business market in history.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

OCTOBER 19, 2010

Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. None of these tools vendors have any relationship with Market Motive either. If you can show ROI on a DW it would be a good use of your money to go with Omniture Discover, WebTrends Data Mart, Coremetrics Explore. Percent Mobile.

Analytics 135

Analytics Testing Measurement Optimization 135

Smart Data Collective

SEPTEMBER 30, 2019

Companies on either side of the world have identified countless applications for big data, which is helping them save considerable amounts of money and get better ROIs from various assets. These days, 92% of businesses are using data and analytics to gain greater insights into marketing. Democratize Data.

Data-driven 73

Data-driven Key Performance Indicator Big Data Advertising 73

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Marketer, is not spent with data you''ll fail to achieve professional success.]. Small data.

Marketing 166

Marketing Metrics Advertising Measurement 166

IBM Big Data Hub

JUNE 5, 2024

Given the volume of SaaS apps on the market (more than 30,000 SaaS developers were operating in 2023) and the volume of data a single app can generate (with each enterprise businesses using roughly 470 SaaS apps), SaaS leaves businesses with loads of structured and unstructured data to parse. Conversion rate optimization and marketing.

Analytics 75

Analytics Predictive Analytics Unstructured Data Data-driven 75