datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. If you are reading this, it probably means that you understand the importance of tracking your performance and its progression over time. What Is A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

JANUARY 31, 2017

Too many bars, inside them too many slices, odd color choices, all end up with this question: what the heck's going on here? The higher order bit is that we want Reliance to be encouraged into action because as the above slides shows they are not competitive with the Market Leader. Sadly the outcome is exactly the opposite.

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

Occam's Razor

JULY 15, 2014

You need access to data, the ability to analyze (slice, dice, drill-up, drill-down, drill-around) interesting data points that your performance throws up, ability to understand what caused the performance (often by understanding who did, what and where in other parts of the organization), and the power to make decisions.

Dashboards 159

Dashboards Key Performance Indicator Snapshot Slice and Dice 159

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. You understand a good amount of how this area of marketing works, you understand the company's goals. Even if the fonts and numbers were larger, it is extremely difficult to compare the slices (despite three big shifts).

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160