Occam's Razor

JANUARY 31, 2017

Too many bars, inside them too many slices, odd color choices, all end up with this question: what the heck's going on here? We throw off a lot of data as a subtle way of earning a great job performance review. What you want to do instead is to do all the slicing, dicing, segmentation, beautiful math, and then step above it.

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

datapine

FEBRUARY 4, 2020

Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. It shows how targets are performing in a monthly view, but the user can easily set this marketing dashboard to a yearly time frame.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

JULY 15, 2014

You need access to data, the ability to analyze (slice, dice, drill-up, drill-down, drill-around) interesting data points that your performance throws up, ability to understand what caused the performance (often by understanding who did, what and where in other parts of the organization), and the power to make decisions.

Dashboards 159

Dashboards Key Performance Indicator Snapshot Slice and Dice 159

Occam's Razor

SEPTEMBER 21, 2015

You will now drive a much more focused conversation that might start with: "So if this is how our customers are spending their time with media, what does our advertising media-mix look like?" Even if the fonts and numbers were larger, it is extremely difficult to compare the slices (despite three big shifts).

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160