Occam's Razor

JUNE 4, 2012

Paid Search is in a silo under Advertising (where nothing else exists, all other advertising you do is conveniently hidden away under, get this, Traffic Sources > Sources > Campaigns!). Underneath that performance for your individual keywords, again in an easy to understand layout. But there is also a tool reason.

Reporting 127

Reporting Analytics Metrics Advertising 127

datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. click to enlarge**.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

MARCH 25, 2014

I recently had an opportunity to recommend to a group of CEOs everything they should measure for everything they should do with digital. One good way to accomplish that is to ensure you have an optimal org design , and that your Digital Marketing and Measurement Model exemplifies this balance. Now measure like crazy!

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

Occam's Razor

MAY 2, 2017

People ask me this seemingly simple question all the time: What Key Performance Indicators should we use for our business ? That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. We have to really get good at this.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Jet Global

MAY 15, 2020

A financial Key Performance Indicator (KPI) or metric is a quantifiable measure that a company uses to gauge its financial performance over time. This key financial metric gives a snapshot of the financial health of your company by measuring the amount of cash generated by normal business operations.

Metrics 98

Metrics Finance Reporting KPI 98

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Your business is now humming on all three of the initial key things you need to do for acquisition, behavior and outcome. Entertain Me 2.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

OCTOBER 19, 2010

If you can show ROI on a DW it would be a good use of your money to go with Omniture Discover, WebTrends Data Mart, Coremetrics Explore. You'll measure Task Completion Rate in 4Q (below). You'll measure Share of Search using Insights for Search (below). and Google, get a paid solution. LivePerson.

Analytics 135

Analytics Testing Measurement Optimization 135

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. Business Intelligence And Analytics Lead To ROI. Such business intelligence ROI can come in many forms. The results?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Smart Data Collective

SEPTEMBER 30, 2019

Companies on either side of the world have identified countless applications for big data, which is helping them save considerable amounts of money and get better ROIs from various assets. Follow your strategy and not what’s trending in your industry, so you can define the much-needed KPIs or Key Performance Indicators.

Data-driven 74

Data-driven Key Performance Indicator Big Data Measurement 74

Occam's Razor

APRIL 29, 2013

But it is not a key performance indicator. You measure bounce rate and you can find those things, then figure out if the problem is at the source (ads) or destination (your site). Because Likes (and +1s, Followers) measure a fleeting Hello. All you need to do is fix the bounce rate. You'll get fired.

Marketing 166

Marketing Metrics Advertising Measurement 166