Occam's Razor

MARCH 23, 2021

Executive scorecards, post-campaign analysis, some limited data puking (only when we absolutely can’t get away with it because someone who influences our existence is asking!), Does advertising really have a long-term business impact ? The benchmark for the beautiful metric AVOC is 15.3%. Let’s look at them one at a time… Ready?

Analytics 131

Analytics Scorecard Strategy Testing 131

Juice Analytics

MARCH 1, 2021

key performance indicators (a.k.a KPIs), success metrics, scorecards). Managers want a barometer of performance, a hammer to use on their subordinates, and a straightforward quantification of their business. Actionable metrics Ask yourself: what would I do if the metric is out of line?

Metrics 98

Metrics Scorecard Key Performance Indicator Dashboards 98

Occam's Razor

JUNE 4, 2012

Paid Search is in a silo under Advertising (where nothing else exists, all other advertising you do is conveniently hidden away under, get this, Traffic Sources > Sources > Campaigns!). Underneath that performance for your individual keywords, again in an easy to understand layout. But there is also a tool reason.

Reporting 127

Reporting Analytics Metrics Advertising 127

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. " Boom!

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145