Occam's Razor

JANUARY 31, 2017

Too many bars, inside them too many slices, odd color choices, all end up with this question: what the heck's going on here? There is only one simple message above, and just two metrics that matter. We throw off a lot of data as a subtle way of earning a great job performance review. Reach for the higher order bit.

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

datapine

FEBRUARY 4, 2020

Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. Structure your metrics. That way you can choose the best possible metrics for your case. How do you know that? Regularly monitor your data.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

JULY 15, 2014

digital performance. It also handy explanations of the metrics, with key context where necessary. is yearning for some segmentation, or at least for some comparisons of current performance to past performance for context. The VPs of Marketing, Advertising, Product, Public Relations, Human Resources etc.,

Dashboards 159

Dashboards Key Performance Indicator Snapshot Slice and Dice 159

Occam's Razor

SEPTEMBER 21, 2015

You will now drive a much more focused conversation that might start with: "So if this is how our customers are spending their time with media, what does our advertising media-mix look like?" Even if the fonts and numbers were larger, it is extremely difficult to compare the slices (despite three big shifts).

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160