datapine

FEBRUARY 4, 2020

Structure your metrics. As with any report you might need to create, structuring and implementing metrics that will tell an interesting and educational data-story is crucial in our digital age. That way you can choose the best possible metrics for your case. Regularly monitor your data. 1) Marketing CMO report.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

APRIL 13, 2015

You can easily see how this will influence your marketing and advertising strategy – ad content, ad targeting and so much more. And, in this case, if you use Google's display advertising platforms, you can integrate with them and buy ads specifically to target your high value segments.

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

Occam's Razor

JULY 15, 2014

It also handy explanations of the metrics, with key context where necessary. The VPs of Marketing, Advertising, Product, Public Relations, Human Resources etc., These will sound like: Metric x is down because of our inability to take advantage of trend y and hence I recommend we do z. digital performance.

Dashboards 159

Dashboards Key Performance Indicator Snapshot Slice and Dice 159

Occam's Razor

JANUARY 31, 2017

Too many bars, inside them too many slices, odd color choices, all end up with this question: what the heck's going on here? There is only one simple message above, and just two metrics that matter. What you want to do instead is to do all the slicing, dicing, segmentation, beautiful math, and then step above it.

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

Occam's Razor

SEPTEMBER 21, 2015

You will now drive a much more focused conversation that might start with: "So if this is how our customers are spending their time with media, what does our advertising media-mix look like?" Even if the fonts and numbers were larger, it is extremely difficult to compare the slices (despite three big shifts).

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160