datapine

FEBRUARY 4, 2020

An important part of a successful business strategy is utilizing a modern data analysis tool and implementing a marketing report in its core procedures that will become the beating heart of acquiring customers, researching the market, providing detailed data insights into the most valuable information for any business: is our performance on track?

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

JANUARY 31, 2017

Too many bars, inside them too many slices, odd color choices, all end up with this question: what the heck's going on here? That's the difference between someone who reports data to someone who drives change in behavior. We throw off a lot of data as a subtle way of earning a great job performance review.

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

Occam's Razor

JULY 15, 2014

Yes, it does summarize data from many reports into one. The VPs of Marketing, Advertising, Product, Public Relations, Human Resources etc., You are just acting as a glorified report writer. For example, this post Google Analytics Custom Reports: Paid Search Campaigns Analysis , has three great CDPs for your Paid Search team.

Dashboards 159

Dashboards Key Performance Indicator Snapshot Slice and Dice 159

Occam's Razor

SEPTEMBER 21, 2015

The difference between a Reporting Squirrel and Analysis Ninja? As in, the former is in the business of providing data, the latter in the business of understanding the performance implied by the data. That understanding leads to insights about why the performance occurred, which leads to so what we should do.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160