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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Facebook has an incredible audience, 950 million strong and counting.

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Create a lasting customer retention strategy

IBM Big Data Hub

An effective customer retention strategy should support the company to maintain a healthy stable of loyal customers and bring in new customers. Steps to create an effective customer retention strategy Effective customer retention strategies begin the moment a first-time customer makes a purchase.

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Getting Started With Incremental Sales – Best Practices & Examples

datapine

A loyal, high-value repeat customer is worth more than a cheap sale, and by implementing the right strategy, setting the right goals, and working with the right KPIs, you will achieve the results you desire. But how do you calculate the impact of your promotional strategies? Keep reading to find out!

Sales 176
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What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

They must make sure that their marketing strategy is operating effectively. It is no longer safe to indulge in guesswork about marketing strategies. Key performance indicators are the most crucial metrics that serve as a compass for navigating the path forward on every marketing road map. It has a lot more to that.

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Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

I believe that if you want to win in digital, with your ABO strategy, you have to do Own really well and you have to do Rent really well. The Optimal Digital Investment Strategy ]. Best Digital Metrics: Own Existences/Strategies. Best Digital Metrics: Rent Existences/Strategies. Bonus reading: Rent or Own?

Metrics 155
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12 Marketing Reports Examples You Can Use For Annual, Monthly, Weekly And Daily Reporting Practice

datapine

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value.

Reporting 280
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6 Case Studies on The Benefits of Business Intelligence And Analytics

datapine

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. Business Intelligence And Analytics Lead To ROI. Such business intelligence ROI can come in many forms.