Occam's Razor

MARCH 23, 2021

I lovingly call our strategy analytics on the bleeding edge. upgrades to processes to create deeper integration with Finance & Strategy teams. Executive scorecards, post-campaign analysis, some limited data puking (only when we absolutely can’t get away with it because someone who influences our existence is asking!),

Analytics 131

Analytics Scorecard Strategy Testing 131

Occam's Razor

JUNE 4, 2012

One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party's work. Underneath that performance for your individual keywords, again in an easy to understand layout. Criminal behavior. But there is also a tool reason.

Reporting 127

Reporting Analytics Metrics Advertising 127

Occam's Razor

JANUARY 30, 2012

" That will lead to: "Awesome, I know exactly which critical few Key Performance Indicators I'll be showing in our dashboard." I can analyze and then identify an specific optimization/engagement strategy to reduce bounce rates. I use the data above to customize my SEO strategy for each search engine.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145