datapine

APRIL 21, 2022

Once you know why digital transformation is necessary for business growth, a successful digital marketing team can help a business evolve with the right strategy. Such an approach will require blending in data with digital technology so that your customers get more value from your services, advertising, and offers. Pay Per Click (PPC).

Digital Transformation 206

Digital Transformation Marketing Advertising Scorecard 206

Occam's Razor

MARCH 23, 2021

I lovingly call our strategy analytics on the bleeding edge. upgrades to processes to create deeper integration with Finance & Strategy teams. Executive scorecards, post-campaign analysis, some limited data puking (only when we absolutely can’t get away with it because someone who influences our existence is asking!),

Analytics 131

Analytics Scorecard Strategy Testing 131

datapine

AUGUST 19, 2020

Indeed, they help you drive the most effective behaviors, strategies, and decisions. Monitor trends: Comparing information with your past performance or setting a KPI scorecard template that you can translate to multiple business scenarios about your inventory measures and metrics will help you spot trends or inefficiencies in your processes.

Metrics 286

Metrics KPI Cost-Benefit Dashboards 286

Occam's Razor

MAY 5, 2016

Both the non-intelligent advertiser and the non-intelligent publisher. Neither wants to grow up and consider using the data available for Mitch to be smarter about advertising. Relevance in advertising is possible, it is even exciting. One caveat… This blog does have any advertising on it. You will be rich.

Metrics 103

Metrics Reporting Analytics Advertising 103

Occam's Razor

JUNE 4, 2012

One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party's work. My other secret agenda with this particular report is to encourage you to understand the AdWords account structure that drives so much of your paid search advertising.

Reporting 127

Reporting Analytics Metrics Advertising 127

datapine

FEBRUARY 10, 2021

If you want to focus on advertisements on social media, then metrics such as the CPC and CTR should be included in your dashboard for social media. Social media KPI scorecard. billion monthly users , this network is oftentimes one of the top channels when creating a social media strategy, especially concerning ads.

Dashboards 193

Dashboards Scorecard KPI Metrics 193

Occam's Razor

AUGUST 9, 2016

If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Now scroll just a bit back up, stare at that column, what would your strategy be for Organic Search if it is at 0.46?

Analytics 109

Analytics Metrics Reporting Strategy 109