datapine

APRIL 21, 2022

Such an approach will require blending in data with digital technology so that your customers get more value from your services, advertising, and offers. Later, your team can find the right channels that offer better ROI. Pay-per-click advertising is another prominent digital marketing method. Pay Per Click (PPC).

Digital Transformation 206

Digital Transformation Marketing Advertising Scorecard 206

Occam's Razor

JUNE 4, 2012

Paid Search is in a silo under Advertising (where nothing else exists, all other advertising you do is conveniently hidden away under, get this, Traffic Sources > Sources > Campaigns!). PS: Couple other related posts you might find interesting: PPC / SEM Analytics: 5 Actionable Tips To Improve ROI.

Reporting 127

Reporting Analytics Metrics Advertising 127

Occam's Razor

JANUARY 30, 2012

On top of the report you'll see the scorecard, or aggregate performance of the page via metrics like Pageviews, Unique Pageviews, Time on Page, Page Load Time (!) For that reason, I love and adore the Matched Search Queries report (in the Advertising section). You use your money wisely and get higher ROI. and Bounce Rate.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145