datapine

APRIL 21, 2022

Once you know why digital transformation is necessary for business growth, a successful digital marketing team can help a business evolve with the right strategy. Such an approach will require blending in data with digital technology so that your customers get more value from your services, advertising, and offers. Pay Per Click (PPC).

Digital Transformation 206

Digital Transformation Marketing Advertising Scorecard 206

Occam's Razor

JUNE 4, 2012

One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party's work. My other secret agenda with this particular report is to encourage you to understand the AdWords account structure that drives so much of your paid search advertising.

Reporting 127

Reporting Analytics Metrics Advertising 127

Occam's Razor

JANUARY 30, 2012

I can analyze and then identify an specific optimization/engagement strategy to reduce bounce rates. I use the data above to customize my SEO strategy for each search engine. We can feel better about our marketing and engagement strategy. What post on YC did they come from? What content did they read here? and Bounce Rate.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145