Smart Data Collective

JANUARY 19, 2022

billion on marketing analytics by 2026. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies. Big data can be very valuable for product marketing.

Consulting 96

Consulting Data-driven Marketing Strategy 96

Smart Data Collective

JULY 11, 2022

The top marketing strategists of every organization need to understand its benefits and use it effectively. The market for marketing analytics technology is growing nearly 14% a year. The demand for data analytics technology in the marketing will continue to grow as more executives recognize its benefits.

Data Analytics 132

Data Analytics Analytics Advertising Big Data 132

Smart Data Collective

SEPTEMBER 30, 2021

Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. Instagram marketing is one of the areas that can be highly dependent on analytics technology.

Analytics 101

Analytics Marketing Sales Metrics 101

Smart Data Collective

JANUARY 2, 2023

Data analytics technology is becoming more important for marketing than ever before. Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. Why it is essential to optimize websites with data analytics.

Data Analytics 123

Data Analytics Analytics Data-driven Marketing 123

Smart Data Collective

JANUARY 26, 2022

Legal analytics is an evolving discipline that is changing the future of the legal profession. Law firms are expected to spend over $9 billion on legal analytics technology by 2028. But what is legal analytics? Last year, we published an article on the ways that big law and big data are intersecting.

Data Analytics 72

Data Analytics Analytics Predictive Analytics Insurance 72

Smart Data Collective

MAY 16, 2022

A growing number of companies are using data analytics technology to improve customer engagement. Proper consumer engagement strategies are vital factors that might determine how profitable your business becomes. The good news is that data analytics technology can drastically improve your customer engagement strategy.

Data-driven 136

Data-driven Strategy Big Data ROI 136

Smart Data Collective

MAY 31, 2023

One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. This technology is understandably very beneficial for marketers as well.

Marketing 77

Marketing Data Analytics Analytics Interactive 77