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Data Analytics Technology is Positively Disrupting the World of Sports

Smart Data Collective

Kenneth Taylor wrote an insightful article on the ways that big data is transforming the Superbowl. Data analytics technology has been applied to the skating industry, especially when it comes to scouting. Big Data and Sporting Strategies. Team or individual sports need good strategies to be successful.

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Machine Learning Bolsters Digital Marketing Strategies

Smart Data Collective

AI technology is especially beneficial with digital marketing, since digital marketers can take advantage of large amounts of data to optimize their strategies. And no, it is not a new concept which means it’s time you start using machine learning to drive your digital marketing strategies.

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Can Data Mining Aid with Off-Page SEO Strategies?

Smart Data Collective

One of the most important ways that companies can use data mining in their marketing strategies is with SEO. Data mining is going to be the life of many offsite SEO strategies in the future. We are going to get into the nuts and bolts of using data mining to optimize your offsite SEO strategy. All these strategies are essential.

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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies. However, utilizing data analytics successfully can be a challenge. Make sure you have a clear goal.

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Using Instagram Highlight Covers in Your Data-Driven Marketing Strategy

Smart Data Collective

Modern marketing strategies rely heavily on big data. Geoffrey Moore tweeted about this in 2012 when he said: “Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.”. You can create a highly successful marketing strategy that depends on Instagram Stories and data analytics.

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Five Proven Lead Generation Strategies to Merge with Data Analytics

Smart Data Collective

A growing number of marketers are using data analytics technology to optimize their lead generation models. One of the most important benefits of using data analytics is that it can improve AI algorithms. But what lead generation strategies can you use in conjunction with your data analytics tools.

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Managing Seasonal Fluctuations in Retail with Analytics

Smart Data Collective

Data analytics technology has helped retail companies optimize their business models in a number of ways. One of the biggest benefits of data analytics is that it helps companies improve stability during times of uncertainty. There are a number of huge benefits of using data analytics to identify seasonal trends.