Smart Data Collective

MAY 30, 2022

Analytics technology has shaped many aspects of modern business. According to a report we cited last year, 67% of businesses with revenues exceeding $10,000 a year use data analytics. One of the most important reasons companies are investing in analytics technology is to improve their understanding of their customers.

Customer Analytics 105

Customer Analytics Management Analytics Data Processing 105

Boris Evelson

JUNE 14, 2018

Luckily there are mature technologies out there that can help. First, enterprise information architects should consider general purpose text analytics platforms. These are capable of handling most if not all text analytics use […].

Unstructured Data 78

Unstructured Data Analytics Technologies Technology Analytics 78

Smart Data Collective

MARCH 14, 2022

Data analytics technology is becoming a more important aspect of business models in all industries. They need to leverage analytics strategically to maximize their revenue. Data Analytics is an Invaluable Part of SaaS Revenue Optimization. There are entire analytics interfaces dedicated exclusively to SaaS companies.

Modeling 98

Modeling Analytics Sales Key Performance Indicator 98

Jet Global

FEBRUARY 21, 2024

Put simply, data literacy is the ability to translate data into insights, a capability that every technology buyer is seeking this year. The importance of data has been well established and technology leaders understand the value sitting dormant in their ever-growing databases.

Analytics 52

Analytics Dashboards Predictive Analytics Software 52

Srividya Sridharan

SEPTEMBER 10, 2013

SAP today announced plans to acquire KXEN, a provider of predictive analytics technology. This is an interesting development for both companies and highlights the focus on the democratization of predictive analytics, especially for marketers. The terms of the deal are not known.

Predictive Analytics 40

Predictive Analytics Analytics Analytics Technologies Marketing 40