Smart Data Collective

JULY 16, 2023

Big data is the most important business trend of the 21st century. The usage, volume, and types of data have increased significantly. In fact, big data keeps gaining momentum. We mentioned that data analytics is vital to marketing , but it is affecting many other industries as well.

ROI 72

ROI Data Analytics Analytics Risk Management 72

Smart Data Collective

NOVEMBER 5, 2023

Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. Why Are More Companies Investing in Analytics to Bolster their Digital Marketing Strategies?

Marketing 106

Marketing Analytics ROI Data-driven 106

Smart Data Collective

JULY 11, 2022

We have talked about the benefits of using big data in the marketing profession in the past. CMOs Are Investing in the Benefits of Big Data. The market for marketing analytics technology is growing nearly 14% a year. They can use the data from these platforms to optimize their strategies accordingly.

Data Analytics 134

Data Analytics Analytics Advertising Big Data 134

Smart Data Collective

MAY 28, 2022

Fortunately, companies can use big data to optimize their business models. for every $1 they invest in data analytics. This is a stunning ROI. One of the most important ways for brands to improve their profitability with data analytics is through conversion rate optimization.

Data Analytics 107

Data Analytics Analytics Data mining ROI 107

Smart Data Collective

SEPTEMBER 30, 2021

Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.

Analytics 102

Analytics Marketing Sales Metrics 102

CIO Business Intelligence

JANUARY 4, 2023

Cloud, sustainability, scale, and exponential data growth—these major factors that set the tone for high performance computing (HPC) in 2022 will also be key in driving innovation for 2023. As leaders in the HPC industry, we are worried about how to cool these data centers. Another big focus is on liquid cooling. [2]

Cost-Benefit 59

Cost-Benefit Machine Learning Modeling Uncertainty 59

CIO Business Intelligence

MARCH 22, 2022

Most organizations have come to understand the importance of being data-driven. To compete in a digital economy, it’s essential to base decisions and actions on accurate data, both real-time and historical. But the sheer volume of the world’s data is expected to nearly triple between 2020 and 2025 to a whopping 180 zettabytes.

Analytics 98

Analytics Key Performance Indicator Data Warehouse Data-driven 98