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The Importance of Analytics in Digital Marketing

Smart Data Collective

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

Marketing 104
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Guidelines on Using Data Analytics for Finding the Right Price Points

Smart Data Collective

Data analytics technology is helping businesses boost profitability in many ways. Here, you will witness some key aspects of price points and see the importance of coupling the phenomenon with advanced techniques involving software and automated input. How Can Data Analytics Help with Creating a Pricing Strategy?

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8 Steps to Leveraging Analytics to Create Successful Ecommerce Stores

Smart Data Collective

Analytics technology is taking the ecommerce industry by storm. Ecommerce companies are expected to spend over $24 billion on analytics in 2025. While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are.

Analytics 114
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How Data Analytics Can Change the Way In-House Legal Departments Do Business 

Smart Data Collective

Legal analytics is an evolving discipline that is changing the future of the legal profession. Law firms are expected to spend over $9 billion on legal analytics technology by 2028. But what is legal analytics? We have had time to observe some major developments of legal analytics over the last year.

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Benefits of SMS for Data-Driven Marketing Strategies

Smart Data Collective

There are also limits on how often you can send a marketing text and what times of day you can send them. Companies that use data analytics technology to guide their SMS strategy tend to be more effective. You can use mass texting software to send text messages to your customer list for just pennies per message.