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Analytics Technology Redefines Social Media Marketing in Sports

Smart Data Collective

Analytics technology has been a huge gamechanger for the sports industry. billion on analytics last year. Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. Analytics technology has made it easier than ever to monitor fan engagement.

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Data Analytics Solves Manufacturing Marketing Agency Challenges

Smart Data Collective

Before they can debate the benefits of using it in marketing, it is important to first grasp the relevance this technology has in standard manufacturing processes. It is clear that in recent years there has been exponential growth in digital technologies, computing power and the so-called Internet of Things (IoT), among other things.