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Analytics Democratization Continues As KXEN Finds A New Home

Srividya Sridharan

SAP today announced plans to acquire KXEN, a provider of predictive analytics technology. This is an interesting development for both companies and highlights the focus on the democratization of predictive analytics, especially for marketers. The terms of the deal are not known.

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3 Ways Embedded Analytics Boosts Data Literacy

Jet Global

Pressure for on-demand data insights is increasing as potential buyers look for intuitive, but deep analytics functionality to help navigate their business through these uncertain economic times. According to insightsoftware and Hanover Research’s 2024 Embedded Analytics Report , customizable dashboards are in demand.