article thumbnail

Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Using data analytics help your email marketing strategies succeed. Data Analytics’ Importance in Email Marketing. Like any other marketing strategy, you must measure email performance. Types of data analytics. There are four types of data analytics for various marketing reasons. Segmentation.

Marketing 120
article thumbnail

3 Essential Cybersecurity Strategies for 2020

CDW Research Hub

There are also an increasing number of tools and strategies recommended to handle this challenge. Cut through the complexity with these three crucial strategies for improved cybersecurity. Use a data classification strategy to help you identify the varying values of your data so you can treat it accordingly.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Four Reasons Why Retail Analytics Solutions Are Important

bridgei2i

Four Reasons Why Retail Analytics Solutions Are Important. The retail market hinges on customer behavior. The sales of goods and services are primarily dependent on the present demands and requirements of the customers, and their behavior exerts a significant impact on trends in retail. Customer Behavior Analytics.

article thumbnail

Top 10 Data Innovation Trends During 2020

Rocket-Powered Data Science

Another example was in new data-driven cybersecurity practices introduced by the COVID pandemic, including behavior biometrics (or biometric analytics), which were driven strongly by the global “work from home” transition, where many insecurities in networks, data-sharing, and collaboration / communication tools have been exposed.

article thumbnail

2 Innovations That Can Tip the Balance in Cybersecurity

CIO Business Intelligence

Software-based advanced analytics — including big data, machine learning, behavior analytics, deep learning and, eventually, artificial intelligence. But improved use of automation — combined with software-based advanced analytics — can help level the playing field.

Software 137
article thumbnail

Why You Need to Get on the Zero Trust Network Access Express Lane

CIO Business Intelligence

IT leaders are rethinking their strategies and increasingly considering another way to make access to private applications faster, easier, and more secure through Zero Trust Network Access (ZTNA). Behavioral analytics and least-privilege access. Like continuous authentication, ZTNA uses behavioral analytics.

article thumbnail

How Advances in Cloud Security Can Help with Ransomware

CIO Business Intelligence

Another out-of-date belief is that frequent backups are the best recovery strategy. With a Security Service Edge (SSE) strategy that includes data loss prevention (DLP) capabilities, security teams will be able to block data exfiltration automatically, thereby preventing the common double-extortion threats from ransomware nowadays.