Smarten

FEBRUARY 8, 2023

Business Use Cases Can Help Users Understand the Value of Augmented Analytics! Gartner predicts that, ‘Through 2025, 80% of organizations seeking to scale digital business will fail because they do not take a modern approach to data and analytics governance.’

Analytics 52

Analytics Advertising Predictive Analytics Optimization 52

Smarten

JUNE 29, 2018

Correlation is a statistical measure that indicates the extent to which two variables fluctuate together A positive correlation indicates the extent to which those variables increase or decrease in parallel. The Spearman’s Rank Correlation is a measure of correlation between two ranked (ordered) variables. Use Case – 1.

Business Analysis 40

Business Analysis IT Measurement Statistics 40

Smarten

JUNE 29, 2018

For example, one might consider two groups of participants that are measured at two different “time points” or two groups that are subjected to two different “conditions” Paired T Test is used to evaluate the before and after of a situation, treatment, condition, etc. is the same in two related groups.

Business Analysis 40

Business Analysis Testing Statistics Advertising 40

Smarten

JUNE 29, 2018

This article describes the analytical technique of multiple linear regression. What is Multiple Linear Regression Analysis? To better understand multiple linear regression, let’s look at one such analysis of independent variables: Temperature and Humidity, and a target variable (yield). Use Case – 1.

Business Analysis 40

Business Analysis IT Sales Statistics 40

Occam's Razor

MARCH 12, 2012

Is there anything in the analytics space that is so full of promise and hype and sexiness and possible awesomeness than "big data?" Clickstream + qualitative data + rigorous statistical analysis of outcomes + deep mining of data from competitive intelligence sources + rapid experiments + more. Your business savvy.

Big Data 127

Big Data Data-driven Unstructured Data Marketing 127

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. Let's go!

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Smarten

JULY 10, 2018

This article summarizes our recent article series on the definition, meaning and use of the various algorithms and analytical methods and techniques used in predictive analytics for business users, and in augmented data preparation and augmented data discovery tools. Use Case(s): Average value of all cars in U.S.

Analytics 40

Analytics Forecasting Statistics Sales 40