Analytics Business Objectives Key Performance Indicator Magazine 
Occam's Razor
APRIL 23, 2012
Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives.
Occam's Razor
MARCH 7, 2016
I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. You rent audiences on TV, Magazines, Search, Display, etc. My newsletter is called The Marketing < > Analytics Intersect. It really depends on what your business objectives are!
Expert insights. Personalized for you.
152 
Let's personalize your content