Sisense

MAY 18, 2021

In a recent survey from Villanova University, 100% of marketers said data analytics has an essential role in marketing’s future. With everyone on board with the importance of data analytics, it’s surprising that as of 2020, only 52.7% Modernize your marketing with data analytics. Deven says.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. You rent audiences on TV, Magazines, Search, Display, etc. My newsletter is called The Marketing < > Analytics Intersect. It really depends on what your business objectives are!

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

Occam's Razor

APRIL 23, 2012

Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives. Visitor Loyalty is not in every single report in your Digital Analytics tool. If the web analytics dashboard prominently measured Visitor Loyalty, would they still create link pukes?

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152