Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. Before we jump into tools a few key bits of context, after all context is queen ! Web Analytics 2.0.

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

JULY 18, 2011

A secondary thing would be to ensure, or your mom will really be mad, that *every* link in your email is tagged with campaign tracking parameters your web analytics solution needs (without this you can’t do the B and O analysis). Most good email providers will do this automatically for whatever web analytics tool you use. That is okay.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

datapine

JANUARY 31, 2022

Using business intelligence and analytics effectively is the crucial difference between companies that succeed and companies that fail in the modern environment. Your Chance: Want to try a professional BI analytics software? This methodology of “test, look at the data, adjust” is at the heart and soul of business intelligence.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. First… it is important to realize that big data's big imperative is driving big action. Consulting.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

APRIL 29, 2013

Here's why… Real-time data is very expensive. It is expensive from a systems/platforms/data processing/data reporting perspective. You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value. But it is not a key performance indicator.

Marketing 166

Marketing Metrics Advertising Measurement 166