Occam's Razor
MARCH 23, 2021
Analytics teams are named for the silos and limitations within which they trap themselves. Finally, few analytics teams obsess about predictive analytics in a way that allows them to dictate future action. The above-observed realities were on my mind as I took on a new role to lead Global Strategic Analytics. Paid Media.
Occam's Razor
APRIL 8, 2013
This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. Let’s look at some case studies that will really help to drive the Lean Analytics Cycle home.
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Occam's Razor
AUGUST 22, 2011
Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? How To Excite People About Web Analytics: Five Tips.
datapine
MAY 20, 2020
Additionally, CRM dashboard tools provide access to insights that offer a concise snapshot of your customer-driven performance and activities through a range of features and functionalities empowered by online data visualization tools. One thing is clear: data-driven dashboard analytics is the path to consumer-driven success.
Occam's Razor
FEBRUARY 28, 2017
A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. Bonus: Remember, you can measure profit everyday in Google Analytics! ]. You’ll recognize these most commonly as being set by Adobe or Google Analytics on your site to better track metrics like Sessions and Users.
Occam's Razor
MAY 18, 2010
One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Of course Yahoo! Take action.
datapine
FEBRUARY 4, 2020
Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. 1) Web Analytics Report. How do you know that? If you are doing things in the right way, should you do more of it? click to enlarge**.
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