Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

APRIL 29, 2013

Here's why… Real-time data is very expensive. It is expensive from a systems/platforms/data processing/data reporting perspective. You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value. But don't make it your KPI. In three months.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. First… it is important to realize that big data's big imperative is driving big action. You know what your Return on Analytics is!

Data-driven 140

Data-driven Consulting Reporting Marketing 140