Occam's Razor

APRIL 8, 2013

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. That metric is tied to a KPI. It's the target for your KPI. But it is not routine.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. People tend to use the terms metrics and KPIs interchangeably. It can never, ever, never, never be a KPI.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

Occam's Razor

JULY 24, 2018

The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this ….

Analytics 93

Analytics Metrics Strategy Measurement 93

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? " ~ Web Metrics: "What is a KPI?

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

MAY 18, 2010

One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. If you have Web Analytics 2.0

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

Occam's Razor

APRIL 29, 2013

You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value. The difference between a KPI and a metric is that the former has a direct line of sight to your bottom-line, while the latter is helpful in diagnosing tactical challenges. But don't make it your KPI. Page views.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

FEBRUARY 28, 2017

A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. Bonus: Remember, you can measure profit everyday in Google Analytics! ]. It will be simply because you are solving for a KPI that actually matters when it comes to the fundamental existence of your company. Bounce Rate.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106