Smart Data Collective

MAY 19, 2022

Big data has become a very important part of modern marketing practices. More companies are using data analytics and AI to optimize their marketing strategies. LinkedIn is one of the platforms that helps people use big data to facilitate online marketing. It is well known that LinkedIn is built on big data.

Data Analytics 140

Data Analytics Analytics Big Data Advertising 140

Decision Management Solutions

JULY 8, 2020

Some years ago we did some research on the landscape of analytics capabilities. While there seem to be as many reasons for adopting analytic capabilities as there are organizations adopting analytics, the reality is that three key business needs are driving analytic adoption – reporting, monitoring and deciding: Reporting.

Reporting 134

Reporting Analytics ROI Key Performance Indicator 134

Smart Data Collective

FEBRUARY 15, 2022

Data analytics has become a very important part of business management. Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. American Express is an example of a company that has used big data to improve its business model.

Marketing 102

Marketing Data Analytics Analytics Big Data 102

Smart Data Collective

JUNE 29, 2022

In fact, a recent study by the Direct Marketing Association showed that email marketing produces an average return on investment (ROI) of $44 for every dollar spent. You can get even more value from email marketing if you leverage data strategically. Here are 10 essential strategies for email marketing success with data analytics.

B2B 106

B2B Data-driven Marketing Strategy 106

Smart Data Collective

MARCH 30, 2022

Analytics technology is taking the ecommerce industry by storm. Ecommerce companies are expected to spend over $24 billion on analytics in 2025. While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are.

Analytics 115

Analytics Cost-Benefit Testing Dashboards 115

Smart Data Collective

JANUARY 11, 2023

billion on big data marketing in 2020 and this figure is likely to grow further in the years to come. Some of the case studies on the benefits of data-driven marketing are quite promising. One tourist company utilized data analytics to boost website conversions by 40%. Use AI and Data Analytics for Video Marketing.

Data-driven 98

Data-driven Marketing Advertising Big Data 98

Jet Global

MAY 1, 2023

Introduction Why should I read the definitive guide to embedded analytics? But many companies fail to achieve this goal because they struggle to provide the reporting and analytics users have come to expect. The Definitive Guide to Embedded Analytics is designed to answer any and all questions you have about the topic.

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52

Smart Data Collective

JUNE 14, 2022

Big data has made it easier than ever to create excellent websites. Companies can use big data to better anticipate user needs and improve the user experience, automate updates, setup analytics systems to monitor traffic and test new landing pages more efficiently. Use Data Analytics to Optimize Your Social Media Strategy.

Big Data 104

Big Data Data mining Metrics Sales 104

Smart Data Collective

MARCH 17, 2020

Data analytics is changing the future of email marketing. What is the Future of Email Marketing in a World Shaped by Big Data. New big data developments are making it easier for companies to get the highest ROI from their marketing budgets. Big Data is the Key to Successful Email Marketing Campaigns.

Metrics 78

Metrics Marketing Data Analytics Analytics 78

Smart Data Collective

AUGUST 22, 2022

With data-driven marketing, you can find out the best way to reach out to prospects. There are many analytics tools you can leverage to gain actionable insights. If you’ve ever thought about how consumers find your store or website, data can provide insights on it. It is marketing’s future. Conclusion.

Data-driven 92

Data-driven Marketing Advertising Big Data 92

Smarten

FEBRUARY 10, 2020

Citizen Data Scientists Will Lead the Charge with Augmented Analytics! You have probably heard a lot about the concept of Citizen Data Scientists in industry conferences and journals. If you want to initiate a Citizen Data Scientist culture, you can start here: Augmented Analytics and Citizen Data Scientists.

Data mining 74

Data mining ROI Machine Learning Data Science 74

Smart Data Collective

MARCH 30, 2022

More companies are using AI to automate a number of aspects of their operations and improve their ROI. Despite the obvious benefits of social media marketing, only 48% of companies realize a positive ROI from it. You want to use data mining tools to understand your customers and leverage AI to automate your outreach strategy.

Marketing 105

Marketing Strategy ROI Data mining 105

BizAcuity

MAY 16, 2022

We get critical business insights based on how well we leverage our business data. Such insights can be excellent fuel to marketing strategy, analytics, and campaign optimization. All of which can be used to increase profitability, gain better ROIs, and be better adapted to changing economic landscape and consumer behavior.

Business Intelligence 52

Business Intelligence Data mining Visualization Data Lake 52

CIO Business Intelligence

JUNE 28, 2023

The team leaned on data scientists and bio scientists for expert support. These algorithms were built on top of an advanced analytics self-service platform, enhancing the agility of our data modeling, training, and predictive processes,” Gopalan explains. These transitions are intricate processes and mistakes are inevitable.

Digital Transformation 85

Digital Transformation Cost-Benefit Informatics Data mining 85

Smart Data Collective

APRIL 23, 2019

The savviest marketers are leveraging big data to formulate better insights into the ROI of their influencer campaigns and identify ways to optimize them better. Big data tracking tools and Hadoop data mining solutions make it easier for them to determine the popularity of different products in their inventory.

Big Data 82

Big Data Data mining ROI Marketing 82

Smarten

DECEMBER 12, 2018

Many businesses are just discovering the benefits of self-serve business intelligence and establishing data democratization initiatives but, as every business manager and team member knows, business markets and competition move rapidly and yesterday’s business intelligence initiatives are morphing into advanced analytics efforts.

Analytics 40

Analytics Business Intelligence Data mining Predictive Modeling 40

Smart Data Collective

JUNE 29, 2022

There are a lot of reasons that big data can make your email marketing strategy more effective. You can get an even higher ROI if you know how to use data to personalize your content and refine your customer mailing list. You can make sure your email marketing strategy is even more cost-effective by investing in data analytics.

Data-driven 137

Data-driven Marketing Cost-Benefit Big Data 137

Smart Data Collective

FEBRUARY 20, 2022

This is where big data technology has become so important. A report last July found that 30% of companies have a formal data strategy. These companies tend to have a much better ROI than those without one. One study actually found that companies with a data strategy had 84% higher revenue and 66% higher profits.

Big Data 111

Big Data Management Finance Data-driven 111

Smart Data Collective

JANUARY 19, 2022

billion on marketing analytics by 2026. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies. Set a clear product mission with predictive analytics.

Consulting 96

Consulting Data-driven Marketing Strategy 96

Smarten

JANUARY 25, 2018

The concept of Clickless Analytics is one that will be happily embraced by business users and by the business enterprise. Clickless Analytics allows users to find and analyze information without specialized skills, by using natural language. What is Clickless Analytics ? The reason is simple!

Analytics 40

Analytics IT Data mining Business Intelligence 40

Smart Data Collective

OCTOBER 15, 2021

Big data technology has been a highly valuable asset for many companies around the world. Countless companies are utilizing big data to improve many aspects of their business. Some of the best applications of data analytics and AI technology has been in the field of marketing. Develop an App. Be Seen Everywhere.

Big Data 140

Big Data Marketing Advertising Data-driven 140

datapine

JANUARY 24, 2021

Based on your company’s strategy, goals, budget, and target customers you should prepare a set of questions that will smoothly walk you through the online data analysis and help you arrive at relevant insights. This genie (who we’ll call Data Dan) embodies the idea of a perfect data analytics platform through his magic powers.

IT 317

IT Statistics KPI Data-driven 317

Smart Data Collective

AUGUST 31, 2021

Big data has led to some remarkable changes in the field of marketing. Many marketers have used AI and data analytics to make more informed insights into a variety of campaigns. Data analytics tools have been especially useful with PPC marketing , media buying and other forms of paid traffic.

Data-driven 122

Data-driven Marketing Big Data Advertising 122

IBM Big Data Hub

AUGUST 28, 2023

One of the best ways to take advantage of social media data is to implement text-mining programs that streamline the process. What is text mining? A targeted approach will optimize the user experience and enhance an organization’s ROI.

Data mining 54

Data mining Machine Learning Deep Learning Marketing 54

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? Be data driven? . Who Owns Web Analytics?

KPI 124

KPI Metrics Measurement ROI 124

datapine

JULY 24, 2019

Increased efficiency: For the best results, decision-making should always be based on the right data—and a BI dashboard will allow you to achieve this. A business analytics dashboard improves efficiency by serving up relevant real-time data, allowing you to make informed, accurate decisions that will catalyze your success.

Dashboards 148

Dashboards Business Intelligence Visualization KPI 148

datapine

OCTOBER 10, 2019

When it comes to creating dashboards that not only speak to your audience but also help to develop your business in a number of vital areas, telling a compelling story (or giving your user the tools to tell others a compelling story) with your data is essential. Yes, to get results, storytelling should become a primary focus.

Dashboards 146

Dashboards Visualization Sales Metrics 146