Occam's Razor

APRIL 8, 2013

Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. That metric is tied to a KPI. But it is not routine.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? " ~ Web Metrics: "What is a KPI?

KPI 124

KPI Metrics Measurement ROI 124

datapine

MAY 20, 2020

At its core, CRM dashboard software is a smart vessel for data analytics and business intelligence – digital innovation that hosts a wealth of insightful CRM reports. A dynamic CRM KPI dashboard or CRM report template will form the very foundations of your reporting and analytics initiatives. What Is A CRM Report?

Dashboards 265

Dashboards Reporting KPI Visualization 265

datapine

FEBRUARY 4, 2020

Usually, reports are done on an annual, monthly, weekly or daily basis, but sometimes you need to create an ad-hoc, KPI report for a particular purpose. 2) Marketing KPI Report. This report example gives a good overview of the most important marketing KPIs in a single glance: costs and revenue stats. 1) Web Analytics Report.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

OCTOBER 23, 2006

0 Ownership of web analytics: Business. Core Message : The most common mistake in web analytics is to slap a clickstream tool (Omniture, WebTrends, HBX / WebSideStory, CoreMetrics etc) on the website and to start sending reports chock full of clickstream kpi’s out. 2 Solve for the Trinity. # 1: Got Process? #

Data-driven 117

Data-driven Metrics KPI Reporting 117

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power. #6: Consulting.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

APRIL 29, 2013

You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value. The difference between a KPI and a metric is that the former has a direct line of sight to your bottom-line, while the latter is helpful in diagnosing tactical challenges. But don't make it your KPI. Page views.

Marketing 166

Marketing Metrics Advertising Measurement 166