Welcome to the Era of the Augmented Marketer
Sisense
JULY 1, 2021
Marketing technology tools (also referred to as MarTech tools) have multiplied from about 150 in 2011 to around 8,000 today, a 5,233% increase that sends a clear message: Marketers are embracing digital assistance and data/analytics. Scott has dubbed this new breed “augmented marketers.” Powering up the marketing toolkit.
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