Occam's Razor

MARCH 23, 2021

Analytics teams are named for the silos and limitations within which they trap themselves. Finally, few analytics teams obsess about predictive analytics in a way that allows them to dictate future action. The above-observed realities were on my mind as I took on a new role to lead Global Strategic Analytics. Paid Media.

Analytics 131

Analytics Scorecard Strategy Testing 131

datapine

JUNE 22, 2022

That said, there are various methods and tools businesses use to manage their data and optimize their performance. One of the most powerful ones being key performance indicators (KPIs). One of the greatest mistakes companies make when dealing with key performance indicators is thinking they work on their own.

KPI 152

KPI Key Performance Indicator Measurement Cost-Benefit 152

Occam's Razor

JUNE 4, 2012

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI).

Reporting 127

Reporting Analytics Metrics Advertising 127

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Perform Recency, Frequency & Pan Session Analysis: Fall in Love with People not Page Views. #6. I mean really use the tools.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. While I am using Google Analytics here, you can do custom reporting in pretty much any tool you have access to, be it Yahoo! Web Analytics or Site Catalyst or WebTrends.]. #1: Here it is.

Reporting 125

Reporting Analytics Metrics Cost-Benefit 125

datapine

JUNE 9, 2022

One of the greatest innovations in the business intelligence and analytics industry. If you are curious about how monitoring dashboards work, in this insightful guide we will cover every relevant aspect related to these powerful analytical tools. Enter monitoring dashboards. What Is A Monitoring Dashboard? Sales Monitor Dashboard.

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Dashboards Metrics Visualization Sales 143