article thumbnail

Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

Analytics teams are named for the silos and limitations within which they trap themselves. Finally, few analytics teams obsess about predictive analytics in a way that allows them to dictate future action. The above-observed realities were on my mind as I took on a new role to lead Global Strategic Analytics. Paid Media.

Analytics 131
article thumbnail

Understanding Google Analytics: Making the Most Out of GA for Best Results

Smart Data Collective

Amid the rise of cutting-edge digital marketing and SEO tools like SEO analyzer and backlink checker, we often forget about Google Analytics. However, this is the case only with those who don’t know the real potential of Google Analytics. In Google Analytics, you can define specific actions taken by a user on your website as Goals.

Analytics 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 strategic sourcing use cases to strengthen your supply chain

IBM Big Data Hub

Such analysis and decision-making are often optimized with the help of various technologies, including artificial intelligence tools and data analytics platforms. The benefits of strategic sourcing are vast, ranging from overall supply chain process optimization to more cost-effective, long-term relationships with partners.

article thumbnail

A Beginner’s Guide To Inventory Metrics And Best Practices

datapine

In our cutthroat digital economy, massive amounts of data are gathered, stored, analyzed, and optimized to deliver the best possible experience to customers and partners. At the same time, inventory metrics are needed to help managers and professionals in reaching established goals, optimizing processes, and increasing business value.

Metrics 286
article thumbnail

Big Data Creates Massive Changes for the Game of Golf

Smart Data Collective

Since its conception, many individual athletes and teams have optimized their performances with the latest technology while enhancing entertainment value for fans. Golf has since embraced data analytics to provide enjoyment to the game and a deeper understanding. Data analytics in today’s golf sport has become very important.

article thumbnail

Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI). Criminal behavior.

Reporting 127
article thumbnail

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. Setting Google Analytics front end elements (custom dimensions, advanced segments). I'm curious to see the evolution of Optimal, a startup working on a similar solution. Let now go and configure the Google Analytics front-end.

Metrics 103