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Understanding Google Analytics: Making the Most Out of GA for Best Results

Smart Data Collective

Amid the rise of cutting-edge digital marketing and SEO tools like SEO analyzer and backlink checker, we often forget about Google Analytics. However, this is the case only with those who don’t know the real potential of Google Analytics. In Google Analytics, you can define specific actions taken by a user on your website as Goals.

Analytics 118
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A Beginner’s Guide To Inventory Metrics And Best Practices

datapine

In our cutthroat digital economy, massive amounts of data are gathered, stored, analyzed, and optimized to deliver the best possible experience to customers and partners. At the same time, inventory metrics are needed to help managers and professionals in reaching established goals, optimizing processes, and increasing business value.

Metrics 286
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A Complete Guide On How To Set Smart KPI Targets And Goals

datapine

In order to really ensure you are growing and making the most out of your data-driven efforts, it is necessary to implement measurable goals that will allow you to efficiently assess your strategic efforts. That said, there are various methods and tools businesses use to manage their data and optimize their performance.

KPI 152
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Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI). Criminal behavior.

Reporting 127
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Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. Setting Google Analytics front end elements (custom dimensions, advanced segments). I'm curious to see the evolution of Optimal, a startup working on a similar solution. Let now go and configure the Google Analytics front-end.

Metrics 103
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COVID-19 Effects on Financial Services & Managing Risk

bridgei2i

The banking sector globally is definitely going to see impact, some more grave than the others and most of them are announcing short to mid term measure both from a customer and business risk mitigation standpoint. They will also need recalibrated scorecards post-COVID as the existing models will not hold.

Risk 52
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Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. My postulation is that by this time next year the tool will be almost unrecognizable. [My

Strategy 159