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5 Ways CMOs Must Exploit the Benefits of Data Analytics

Smart Data Collective

The top marketing strategists of every organization need to understand its benefits and use it effectively. CMOs Are Investing in the Benefits of Big Data. The market for marketing analytics technology is growing nearly 14% a year. These data analytics platforms make it easier to improve the ROI of your strategy.

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6 Tips for Using Data Analytics for Product Page SEO

Smart Data Collective

Data analytics technology is becoming more important for marketing than ever before. Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. Identify the Best Keywords.

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How Data Analytics Can Change the Way In-House Legal Departments Do Business 

Smart Data Collective

Law firms are expected to spend over $9 billion on legal analytics technology by 2028. But what is legal analytics? Last year, we published an article on the ways that big law and big data are intersecting. We have had time to observe some major developments of legal analytics over the last year.

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Leveraging Social Analytics for Optimizing Your Marketing Strategy

Smart Data Collective

It is impossible to create an effective social media marketing strategy without utilizing big data analytics effectively. You need to learn how to use big data and social analytics with your marketing strategy. Why is Data Analytics the Basis for a Solid Social Media Strategy?

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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

Big data is extremely important in the marketing profession. billion on marketing analytics by 2026. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies.

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What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

Digital marketers who want to be part of this new data-driven reality and make their teams accountable must seek help with intuitive marketing dashboards to keep their team and strategy on track. In this article, we will discuss what l needs to be included in marketing reporting dashboards.

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Using Analytics to Successfully Use Instagram Stories for Your Business

Smart Data Collective

In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally. Instagram marketing is one of the areas that can be highly dependent on analytics technology. This article will delve into this in more detail. However, you can’t just wing it.

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