AWS Big Data

APRIL 19, 2023

Independent data products often only have value if you can connect them, join them, and correlate them to create a higher order data product that creates additional insights. A modern data architecture is critical in order to become a data-driven organization. Mike is the author of two books and numerous articles.

Technology 85

Technology Data-driven Machine Learning Sales 85

Peter James Thomas

MARCH 9, 2020

In the thirteen years that have passed since the beginning of 2007, I have helped ten organisations to develop commercially-focused Data Strategies [1]. However, in this initial article, I wanted to to focus on one tool that I have used as part of my Data Strategy engagements; a Data Maturity Model.

Measurement 67

Measurement Strategy Data Strategy Modeling 67

Peter James Thomas

OCTOBER 30, 2018

This article is not about Marketing professionals, it is about poorly researched journalism. Prelude… I recently came across an article in Marketing Week with the clickbait-worthy headline of Why the rise of the chief data officer will be short-lived (their choice of capitalisation).

Marketing 51

Marketing Strategy Data Architecture Data Strategy 51

Anmut

MARCH 24, 2022

We could give many answers, but they all centre on the same root cause: most data leaders focus on flashy technology and symptomatic fixes instead of approaching data transformation in a way that addresses the root causes of data problems and leads to tangible results and business success. It doesn’t have to be this way.

ROI 52

ROI Measurement Data-driven Data Transformation 52

TDAN

DECEMBER 3, 2019

Everyone’s talking about data. Data is the key to unlocking insight— the secret sauce that will help you get predictive, the fuel for business intelligence. The transformative potential in AI? It relies on data. The good news is that data has never […].

Business Intelligence 72

Business Intelligence Dashboards Reporting Data Architecture 72

Jet Global

MAY 1, 2023

Other money-making strategies include adding users in a per-seat structure or achieving price dominance in the market due. This strategy will ultimately increase sales, and prove a competitive advantage. Data Environment First off, the solutions you consider should be compatible with your current data architecture.

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52